Here is what I saw. West Elm has a sponsored post that went out to their followers and non. ( to be clear, they have nearly .6 million followers on Facebook so this is a large audience). Based on my experience with boost results they put a bit of money behind this seeing as though it got some traction. They used a recent-popular strategy of using a lower-quality photo that is made to look like a customer likely shared it on Instagram with a hip filter. They do this so it blends in organically in a news feed as opposed to standing out like an obvious ad. You scroll over the photo thinking someone you know posted it, it catches your attention " Oh cute mid-century table, and that fiddle fig is loving the light. Birkenstocks in the bottom of the image, and this cute couch, who's couch is this? Whose... oh wait, this is an Ad? West Elm posted this couch, it can be my cute couch? yay. Click. purchase"- That is the hope. Ok, I see you West Elm. I know this strategy, good start.
But here is where you butchered it.Read More